When you think of Wimbledon and its sponsors, those that come to mind are generally Robinsons (who have been connected with the event for over 70 years) and Slazenger (who have been with Wimbledon for over 100 years), but just because your brand name doesn’t necessarily jump out as the competition’s main associate, doesn’t mean you can’t make some money out of it!
Here are Xposure’s 5 tips for getting your brand involved with Wimbledon!
Over the two weeks, involve your clients with your business, and Wimbledon, with competitions; you can do anything you like, as long as it’s vaguely tennis-related. What about sending an email shot that encourages your customers and clients to guess something about the games? Things like the speed of the fastest serve, how many tennis balls will be used throughout the event or how many aces will be scored. Prizes could include money-off vouchers for your services to give a real incentive to purchase and therefore increase your sales!
Throughout the Wimbledon fortnight around 54,250 tennis balls are used.
300,000 cups of tea and coffee are drunk.
250,000 bottles of water are bought.
200,000 glasses of Pimm’s are enjoyed in the ‘sun’.
100,000 pints of draught beer and lager are poured.
And 112,000 punnets of English strawberries are happily eaten with 7,000 litres of dairy cream!
Another idea is rewarding clients who match scores or aces on their orders. For example, you could offer your order for free to anyone who has a bill that matches the amount of aces scored in a particular match. (The most aces ever scored in a match was 216 in 2010!)
Sweepstakes around the office can lead to increased positivity and create a great working environment. Have a good prize (tickets to the event if you can secure them, wine or a day off?) and other little competitions running alongside, for example ‘firsts’. Get your staff to predict the first time a match will be delayed due to our unpredictable weather, what match the first streaker will come on in, and when will the umpire have to shout ‘quiet please’ for the first time! Competitions and the opportunity to win prizes should keep your staff enthused for the fortnight at least!
4. Promotional literature
Tennis balls and Wimbledon offers can really brighten up your promotional literature and website, making it more relevant and up to the minute. Add Wimbledon themes and promote the competitions you are running on your printed marketing material, to encourage engagement and involvement. If you do this, make sure that you understand the rules around using Wimbledon for your own promotion, as you don’t want to get your business into trouble!
5. Charitable events
As well as sport, Wimbledon is all about the community. Why not hold sponsored events that relate to Wimbledon? Have a tennis day, getting staff to play for as long as they can, or sell Wimbledon style strawberries and cream from your offices, with all the money raised going to one of Wimbledon’s main charities.
Whatever you decide to do, make sure that it is relevant to your brand and to Wimbledon, but most importantly, be creative and have fun with it! For our help during Wimbledon, get in touch with us on 01623 600 620 or email Esme.