Have you got your product name right?

It may seem like an obvious point but many people neglect the basics when launching a new product or service and find they have difficulty marketing it further down the line.

Your product name is a huge part of your brand.  It needs to be original, memorable and emotive in order to mean something to your target markets.

Listen to this audio of me on BBC Radio Nottingham, giving a little more insight into what to consider when coming up with a name.

For more information, call us on 01623 600620 and ask for Esme.

What’s in a Name?