Continuing our successful social media statistics analysis, we conducted our latest statistic update in May, but eight months later, it is time for another round up giving you all the statistics you need for who uses which social media sites, where they go and when they use it. There is already one massive change from the previous post in the form of the newest social network Google+, so we’ll look how it ranks against the other popular social networking outlets.

A report issued by the BBC this week stated that western businesses are lagging behind on Eastern companies, when it comes to social media usage within firms. This lead to the result that firms in India, China and Brazil are 20-30% more likely to use social media within their business than developed countries such as the UK or America. For the full article click here

With facts in mind, lets consider the statistics for users of the most popular social media sites available on the internet.

Facebook

Over the past eight months there has been a slow but steady increase in the visitors and the amount of users accessing the Facebook website each day. These past eight months have seen a general increase in most areas of Facebook, which is cementing itself as one of the social networking heavy weights.

	UK 12/2011	UK 05/2011
Unique visitors (estimated cookies)	230M	110M
Unique visitors (users)	38M
Reach	75.3%	61.7%
Page views	52B	58B
Total visits	1.8B	1.5B
Avg visits per cookie	7.8	7.4
Avg time on site	23:20	25:00

Age in years	Percentage 12/2011 %	Percentage 05/2011 %
0-17	5	6
18-24	12	12
25-34	34	34
35-44	31	28
45-54	12	13
55-64	5	6
65+	2	2

Qualification	Percentage 12/2011 %	Percentage 05/2011 %
Less than HS diploma	9	9
High school	16	17
Some college	60	57
Bachelors degree	10	10
Graduate degree	6	6

Gender	Percentage 12/2011 %	Percentage 05/2011 %
Male	60	57
Female	40	43

Income £	Percentage 12/2011 %	Percentage 05/2011 %
0-15,000	15	15
16,000-19,999	8	9
20,000-24,999	8	8
25,000-29,999	6	7
30,000-49,999	42	39
50,000+	22	22

Twitter

Generally, Twitter has levelled on its daily users, but there is still a steady increase in unique visitors and it’s reach. Still one of the most popular social networks available, Twitter has extended from merely an online social outlet, to offline areas. Hashtags being displayed in newspapers, on the radio and on television, showing just how far Twitter reaches.

Traffic Statistics	UK 12/2011	UK 05/2011
Unique visitors (estimated cookies)	26M	12M
Unique visitors (users)	9.1M
Reach	18.1%	13.6%
Page views	550M	370M
Total visits	70M	54M
Avg visits per cookie	2.7	4.5
Avg time on site	11:50	11:50

Age in years	Percentage 12/2011 %	Percentage 05/2011 %
0-17	3	4
18-24	14	13
25-34	35	34
35-44	26	26
45-54	15	16
55-64	5	6
65+	2	2

Qualification	Percentage 12/2011 %	Percentage 05/2011 %
Less than HS diploma	7	7
High school	18	17
Some college	56	53
Bachelors degree	13	15
Graduate degree	6	7

Gender	Percentage 12/2011 %	Percentage 05/2011 %
Male	64	63
Female	36	36

Income £	Percentage 12/2011 %	Percentage 05/2011 %
0-15,000	16	16
15,000-19,999	10	12
20,000-24,999	8	9
25,000-29,999	6	7
30,000-49,999	33	31
50,000+	27	25

LinkedIn

Still inhabited by the most influential individuals within business and there is a slight increase of individual unque visitors every day.

Traffic Statistics	UK 12/2011	UK 05/2011
Unique visitors (estimated cookies)	16M	6.7M
Unique visitors (users)	6.2M
Reach	12.3%	8.3%
Page views	250M	170M
Total visits	34M	21M
Avg visits per cookie	2.1	3.1
Avg time on site	9:40	9:50

Age in years	Percentage 12/2011 %	Percentage 05/2011 %
0-17	1	2
18-24	5	4
25-34	37	35
35-44	31	30
45-54	17	18
55-64	8	8
65+	2	2

Gender	Percentage 12/2011 %	Percentage 05/2011 %
Male	62	62
Female	28	38

Qualification	Percentage 12/2011 %	Percentage 05/2011 %
Less than HS diploma	4	4
High school	13	12
Some college	50	46
Bachelors degree	21	24
Graduate degree	12	14

Income £	Percentage 12/2011 %	Percentage 05/2011
0-15,000	7	6
15,000-19,999	6	7
20,000-24,999	6	6
25,000-29,999	6	7
30,000-49,999	30	30
50,000+	44	44

Myspace

Rupert Murdoch will be annoyed at his catastrophic mistake purchase which is dramatically decreasing in popularity. Unique visitors are leaving the millions and entering the thousands. It may even need to be demoted from our social media statistics list!

Traffic	UK 12/2011	UK 05/2011
Unique visitors (estimated cookies)	740K	3.9M
Unique visitors (users)	1.6M	2.4M
Reach	3.3%	4.3%
Page views	290K	35M
Total visits	73K	6M
Avg visits per cookie	0.1	1.5
Avg time on site	16:20	6:00

Age in years	Percentage 12/2011 %	Percentage 05/2011 %
0-17	4	4
18-24	16	15
25-34	35	35
35-44	24	24
45-54	15	15
55-64	5	5
65+	1	2

Qualification	Percentage 12/2011 %	Percentage 05/2011 %
Less than HS diploma	8	8
High school	18	18
Some college	56	56
Bachelors degree	12	12
Graduate degree	6	6

Gender	Percentage 12/2011 %	Percentage 05/2011 %
Male	66	64
Female	34	36

Income £	Percentage 12/2011 %	Percentage 05/2011 %
0-15,000	19	16
15,000-19,999	11	12
20,000-24,999	9	10
25,000-29,999	7	7
30,000-49,999	31	31
50,000	23	24

Flickr

The photo sharing website, has consistently kept a similar amount of unique visitors each day with a small decline towards July 2011.

Traffic	UK 12/2011	UK 05/2011
Unique visitors (estimated cookies)	8.8M	6.7M
Unique visitors (users)	3.9M	2.4M
Reach	7.7%	7.5%
Page views	170M	160M
Total visits	14M	13M
Avg visits per cookie	1.5	1.9
Avg time on site	8:00	7:50

Age in years	Percentage 12/2011 %	Percentage 05/2011 %
0-17	4	4
18-24	11	10
25-34	31	28
35-44	28	28
45-54	17	18
55-64	7	9
65+	2	2

Qualification	Percentage 12/2011 %	Percentage 05/2011 %
Less than HS diploma	9	7
High school	14	14
Some college	55	57
Bachelors degree	15	15
Graduate degree	7	7

Gender	Percentage 12/2011 %	Percentage 05/2011 %
Male	66	62
Female	34	38

Income £	Percentage 12/2011 %	Percentage 05/2011 %
0-15,000	14	13
15,000-19,999	8	10
20,000-24,999	8	10
25,000-29,999	6	7
30,000-49,999	38	36
50,000+	26	24

Digg

Digg has seen a substantial decline in interest and unique daily visits, this said, it is still in the hundred thousands, so we’ll keep it in the list for the moment, but with declines such as these, will we still see Digg this time next year?

Traffic	UK 12/2011	UK 05/2011
Unique visitors (estimated cookies)	570K	1.1M
Unique visitors (users)	260K	750K
Reach	0.5%	1.4%
Page views	3.2M	11M
Total visits	780K	12M
Avg visits per cookie	1.4	2.1
Avg time on site	6:40	8:40

Age in years	Percentage 12/2011 %	Percentage 05/2011 %
0-17	2	4
18-24	16	13
25-34	38	34
35-44	23	26
45-54	16	14
55-64	5	6
65+	0	2

Qualification	Percentage 12/2011 %	Percentage 05/2011 %
Less than HS diploma	7	9
High school	13	13
Some college	61	55
Bachelors degree	12	16
Graduate degree	6	6

Gender	Percentage 12/2011 %	Percentage 05/2011 %
Male	81	68
Female	19	32

Income £	Percentage 12/2011 %	Percentage 05/2011 %
0-15,000	26	13
15,000-19,999	12	10
20,000-24,999	9	11
25,000-29,999	4	6
30,000-49,999	26	34
50,000+	24	26

Bebo

In keeping with the report for the last few years, Bebo’s daily visitor ratings have been in a definite decline. Failing to reach the hundred thousands this year, means that Bebo is no longer considered a major player in the social networking industry.

Traffic	UK 12/2011	UK 05/2011
Unique visitors (estimated cookies)	1.2M	1.5M
Unique visitors (users)	420K	830K
Reach	0.8%	1.5%
Page views	24M	50M
Total visits	1.3M	2.7M
Avg visits per cookie	1.1	1.8
Avg time on site	10:40	13:10

Age in years	Percentage 12/2011 %	Percentage 05/2011 %
0-17	11	11
18-24	25	28
25-34	29	25
35-44	20	21
45-54	11	12
55-64	3	3
65+	0	1

Qualification	Percentage 12/2011 %	Percentage 05/2011 %
Less than HS diploma	15	17
High school	20	21
Some college	56	54
Bachelors degree	6	6
Graduate degree	3	3

Gender	Percentage 12/2011 %	Percentage 05/2011 %
Male	62	57
Female	38	43

Income £	Percentage 12/2011 %	Percentage 05/2011 %
0-15,000	28	30
15,000-19,999	12	14
20,000-24,999	8	10
25,000-29,999	5	5
30,000-49,999	32	27
50,000+	16	14

Lastfm

Despite the recent change in features to Spotify, which I believed would have a direct affect on the Lastfm listnership figures, the daily unique user count is still in gradual decline. With Facebook and Spotify combining together soon through applications and profile adaptions, this is set to only further decrease.

Traffic	UK 12/2011	UK 05/2011
Unique visitors (estimated cookies)	1.5M	1.1M
Unique visitors (users)	620K	750K
Reach	1.2%	1.4%
Page views	13M	11M
Total visits	2.5M	2.3M
Avg visits per cookie	1.7	2.1
Avg time on site	8:50	8:40

Age in years	Percentage 12/2011 %	Percentage 05/2011 %
0-17	10	4
18-24	12	13
25-34	18	34
35-44	25	26
45-54	24	14
55-64	7	6
65+	4	2

Qualification	Percentage 12/2011 %	Percentage 05/2011 %
Less than HS diploma	14	9
High school	9	13
Some college	56	55
Bachelors degree	15	16
Graduate degree	6	6

Gender	Percentage 12/2011 %	Percentage 05/2011 %
Male	48	68
Female	52	32

Income £	Percentage 12/2011 %	Percentage 05/2011 %
0-15,000	11	13
15,000-19,999	39	10
20,000-24,999	29	11
25,000-29,999	12	6
30,000-49,999	6	34
50,000+	3	26

Google+

Using Google Ad planner to retrieve these statistics, I assumed that Google+ would be easy to analyse, but unfortunately due to it still being in its early stages, the statistics were not available. To avoid disappointment, however, here are some facts about Google+ that may be of news to you.

• Google+ has recorded the highest traffic in terms of total US visits for the week of Nov 12th 2011.
• The week ending Nov 12th 2011 received nealy 7 million total US visits.
• This was a 25% increase on the previous month.
• Referral to Google+ from other Google products increased significantly.
• 7 out of 10 referral traffic has come from Google products (google search, gmail, youtube, maps, docs, profiles, news and picasa web albums).
• Returning visitors to Google+ has increased 18% in Nov 2011 vs Oct 2011.
• The week begininng 14th of November 74% of traffic to Google+ was from active users.