snow tagging in London

With the bad weather this week, and the reports on the news about the cost to British business, you could be forgiven for thinking that it wasn’t a happy event for business. But with a bit of lateral thinking, it’s not difficult to turn the situation in to your advantage.

Take Extreme, a sport and lifestyle brand. They were immediate to take advantage of the large snow fall around London, and quickly managed to tag over 2,000 copies of their logo in to the snow around popular places in London.

The interest and awareness this generated, was not only through the Londoners who saw the snow tagging, but also through the media, both traditional and social, with people, like myself writing about it.

Doing a quick search in Google for the term ‘snow tagging’ reveals the story has already travelled the world with blogs and news sites in Italy and America running stories on the event.

In today’s cluttered world of marketing messages, thinking different, can have a major impact on how a brand is perceived. Here is a great example of how it is not just about those who see the event, but how the rest of the world hears and sees the event. Helping to build Extreme’s brand and positioning them as innovative. And to the cherry on the top – it’s doesn’t have to be big budget.

Great work.