Seth Godin & Richard Branson discuss marketing

Watched a great short little video today with Seth Godin interviewing Richard Branson. It’s only 1min 15sec long, but it’s a great recommendation for companies to get out there in these tought times and start marketing creatively.

Richard talks about getting a good PR person to get your message out there, but if you can’t afford one, then do it yourself. Think of fun ways of getting your brand out there, getting known, and doing this can be far more cost effective than traditional marketing and advertsing.

With the onset of shrinking markets, it is more important than ever to make sure company and your brand is at the forefront of your consumers minds when they require your products or service. Creative, well thought out marketing that takes advantage of all the tools available (both online and offline) can be priceless and very cost effective.

There are many more interviews on the open forum website, so take the time to have a look at a few others.