Brand identity is an intrinsic part your business; whether you’ve thought about it or not. As soon as you start your business, your identity has been created and with each move you make your identity is being built and represented to those around you. Starting out, it doesn’t always seem important, but as your business grows, the importance of your brand identity grows, especially as you hire more employees and gain new customers.
At Xposure, we think it’s vital everyone knows that a brand is so much more than just a logo. It works on a much deeper level than that, involving clients, potential clients, employees and suppliers.
Your brand identity influences and contains the design of the marketing you use, the style of photography you adopt, the tone of voice when you write, the layout of your offices, pictures on the walls, the way your employees dress and so much more. It permeates through every nook and cranny of your company, so you can see why we think it’s so important!
Building your brand identity starts with a deep understanding of your product, your markets, and your clients, and only with this solid foundation in place can you start to build a successful and targeted brand identity.
Through discussions with you and your clients, we will explore ideas to discover your key competencies, core essence, and assess your infrastructure. These are the three key aspects of your brand that are essential when building your brand identity. Combined, these cover the rational and emotional aspects of your brand.
If you would like to know more about re-branding and brand identity then give us a call or fill in the form. We have a great little presentation on branding that gives you more insight and we’d be happy to show you over a cup of coffee or over the internet!