In a break from our normal posts, we’ve put together a list of useful Valentine’s Day ideas and posts from around the web in case you were thinking of doing Anything For Love.
Branding News (wk end 5/2/10)
This weeks branding news digest
Deep V Diving
A few weeks ago I told you about the ‘Virgin SpaceShipTwo’, essentially a plane that flies into space. Well, now more breaking Virgin news with this week’s announcement that Branson has expanded the brand further with an underwater plane!
Posted in Brand Positioning, Branding, Branding News, Marketing Tagged Animation, Virgin, Xposure Leave a comment
Branding News (wk end 22/1/10)
This weeks branding news digest
Tweethearts
Why use 140 characters when you can say it in two words?
Romance is no longer about those ‘three little words’…if you class ‘Tweet Me’ as romantic!
Posted in Brand Strategy, Branding News, Social Media, Uncategorized Tagged Brand engagement, Discovery, Sweethearts, twitter Leave a comment
Branding News (wk end 15/1/10)
This weeks branding news digest
Po Po Po Polaroid
Retro photography brand Polaroid go Gaga for their 2010 re-launch after twice emerging from bankruptcy.
Posted in Brand Strategy, Branding News, Marketing Tagged Lady Gaga, Lego, McDonalds, Polaroid, Winter Olympics Leave a comment
Branding News (wk end 8/1/10)
This weeks branding news digest
YourTube
YouTube are taking a bit of a gamble and streamlining their search function in order to provide the user with a more personal selection of videos, in the hope that the results will be more accurate. YouTube, who are owned by Google, think that providing more accurate and personal results will keep people on the site longer by providing the user with additional content, related to their search.
Posted in Branding, Branding News, Marketing, Marketing News Tagged Blackberry, McDonalds, Top Gear, youtube Leave a comment
Branding News (wk end 18/12/09)
This weeks branding news digest
Design Week Benchmark Award Winners
See all the brand award winners in Design Weeks Benchmark Awards. A great resource to get some really creative ideas for 2010.
Posted in Brand Identity, Branding News Tagged advertising, awards, branding, brands, design week, eu, honda, Logo 2 Comments
Branding News (wk end 11/12/09)
This weeks branding news digest
New Visual Identity for European Championships
UEFA have announced that the new Euro 2012 logo and visual identity will be unveiled next week. The brief was to create a positioning based on the concept of ‘old rivals’ meeting again.
Posted in Brand Positioning, Branding News, Logo Tagged branding, Celebrity, facebook, UEFA, Virgin 1 Comment
Brand Positioning Example
Part of the branding process is working out your brand position. Brand position is all about where your brand currently sits in your market place and where you want it to sit in your marketplace against your competitors. Read More
Posted in Brand Positioning, Branding Tagged advertising, brand graph, Brand Positioning, branding Leave a comment
UK Social Networking Statistics
On PR 2.0, Brian Solis has put together a comprehensive list of Social Network Statistics for the World and the US. This is very useful, but doesn’t provide social networking statistics for the UK, which is something that I’m interested in. Also he provides some great advice on using the statistics. Read More
Posted in Brand Positioning, Digital Marketing, Marketing, Social Media Tagged bebo, digg, facebook, flickr, last.fm, linkedin, myspace, social network, statistics, twitter, uk 2 Comments
Branding News (wk end 02/10/09)
This weeks branding news digest Read More
Posted in Branding, Digital Marketing Tagged online marketing, starbucks, time, trademark, viral, youtube Leave a comment
