Back 2 School

I just took my Back 2 School marketing test, see what you get @ http://www.back-2-school.co.uk/

When we’re busy, it’s easy to neglect the basics.

This term, we’re taking you back 2 marketing school for a quick refresher course. Make sure you’ve got the right kit to get the phones ringing, by testing your marketing metal.
It’s as easy as a, b, c!

Branding: Stationery

Please select your answer

Does your letterhead display your contact details, including:

Yes
No

Does your business card have your social media contact details?

Yes
No

Branding: Database

Please select your answer

Do you have a client database?

Yes
No

Do you regularly use it to keep in contact with your clients and potential clients?

Yes
No
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Web: Emails

Please select your answer

Do your emails display your contact details, including:

Yes
No

Web: Website

Please select your answer

Is your website up-to-date?

Yes
No

Does it have a call to action at the end of each information page?

Yes
No

Do you have testimonials on your site?

Yes
No

Do you have information about cookies on your site?

Yes
No

Web: SEO

Please select your answer

Do you know what your keywords are?

Yes
No

Are they popular in search engines?

Yes
No
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Design: Business Development

Please select your answer

Do you have a process for following up enquiries?

Yes
No

Do you have company literature you can post or email out to potential clients?

Yes
No

Do you advertise?

Yes
No

Do you use:

Yes
No
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Social Media: Facebook

Please select your answer

Do you have a Facebook page?

Yes
No

Have you set up your vanity URL on facebook?

Yes
No

Do you monitor your Facebook page?

Yes
No

Social Media: Twitter

Please select your answer

Do you have a Twitter account?

Yes
No

Is your Twitter page branded?

Yes
No

Is there a link to your website in your Twitter profile?

Yes
No

Social Media: LinkedIn

Please select your answer

Do you have a LinkedIn profile?

Yes
No

Is your profile complete on LinkedIn?

Yes
No

Do you have a link to your website on LinkedIn?

Yes
No

Social Media: Google+

Please select your answer

Do you have a Google+ page?

Yes
No

Social Media: Other

Please select your answer

Are the account names consistent?

Yes
No
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Public Relations: Activity

Please select your answer

Do you take advantage of PR opportunities?

Yes
No

Are your PR activities regular or adhoc?

Regular
Adhoc

Do you monitor feedback and responses?

Yes
No

Public Relations: Blogging

Please select your answer

Do you blog?

Yes
No

Does each story have social sharing enabled?

Yes
No

Does each story have a main image?

Yes
No

On average how often do you blog?





Do you share your blog posts on your social media accounts?

Yes
No
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Your Information

Please select your answer

Are you based in the UK?

Yes
No

Are you a limited company?

Yes
No

Company name:

Your website:

Your name:

Email address:

Add me to the Xposure newsletter:

Yes
No

No of Employees:





Primarily B2C or B2B?

B2C
B2B
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